As advertising legend has it, David Ogilvy was on his way to the office one day when a blind homeless person asked him for money. Ogilvy rebuffed him on the money, but he did dispense some ad wisdom perhaps worth more than whatever he had in his wallet. He changed the man’s sign from, “I’m blind, please give me money” to “It is spring and I am blind,” thus changing the conversation. Now, a homeless man seems to have absorbed a similar lesson, presumably without help from any modern-day Don Drapers.
A redditor recently posted an image of a homeless man squatting among his few belongings. Spread out in front of him are nine separate containers, each with signs in front of them declaring a faith, while the man holds up a larger sign that reads, “Which religion cares most about the homeless?” Rather than simply asking for money, this homeless man turned street-level charity into a religious competition, in the form of a theological question. Now, that’s changing the conversation.