The letters TK are used in journalism and publishing to note that some item–a headline, say, or a chapter–is missing but on the way. It’s less confusing than putting in placeholder copy that could be mistaken for the real thing. Unfortunately, nobody told that to the team in charge of marketing the musical, Matilda. In a feat of fabulous ball-dropping, perhaps worthy of You Had One Job status, an ad for Matilda ran on the New York Times website April 12 with a hopeful sentence in place of a TK. Hopefully, they will be able to find some good reviews eventually and complete this ad. I want to know what the best quote is!
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.