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  • 03.28.13

Video Pioneers OK GO Team With Saatchi & Saatchi, Possibly You, For Next Video

The band most known for its videos is looking for videos.

Video Pioneers OK GO Team With Saatchi & Saatchi, Possibly You, For Next Video

OK Go is a band famous for its intensely innovative videos. From its breakthrough treadmill trickery for “Here It Goes Again” to its automotive symphony for “Needing/Getting” or its paint-splashed Rube Goldberg extravaganza “This Too Shall Pass,” fans have grown accustomed to seeing something new with each new OK Go clip.

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The band has also been deeply involved in the creative concepts for their videos. Frontman Damian Kulash took on directorial duties for “Needing/Getting,” while Kulash’s sister Trish Sie has been a frequent directorial collaborator. So, for a band that gained fame through their video work, it’s interesting that for its forthcoming single “I’m Not Through,” the band is handing over the visual reigns to the 2013 Saatchi & Saatchi Music Video Challenge.

Now in its third year, the Saatchi Music Video Challenge is presented in partnership with global creative platform Talenthouse and renowned music video curator BUG. From the submissions, 10 finalists will be selected by a judging panel that will include Kulash, members of the Saatchi worldwide creative board and BUG, and will be announced on the at the end of May. The Grand Prize winner will be invited to the Cannes Lions where their work will be announced and screened at the ever-popular Saatchi & Saatchi New Directors’ Showcase. The public will have a chance to vote for a People’s Choice winner, and the filmmaker with the highest number of votes will receive promotion from Talenthouse and OK Go’s websites.

Filmmakers interested in taking part would do well to familiarize themselves with OK Go’s previous successes (as you can with the slideshow, above). Aside from racking up millions of YouTube hits (“Needing/Getting,” which debuted during the 2012 Super Bowl has, to date, more than 24.5 million), OK Go is expert in brand-sponsored creative collaborations. State Farm supported “Here It Goes Again”; the interactive video “All Is Not Lost” was a partnership with Google Chrome; and “Needing/Getting” is a music video-cum-ad for Chevy Sonic. All told, these efforts have netted the band seven Lions at the 2012 Cannes Lions International Festival of Creativity, including three gold and one silver Lion for the music video “All Is Not Lost,” and two bronze Lions for the music video “Needing/Getting.”

For more details on the competition and how to enter go here.

About the author

Rae Ann Fera is a writer with Co.Create whose specialty is covering the media, marketing, creative advertising, digital technology and design fields. She was formerly the editor of ad industry publication Boards and has written for Huffington Post and Marketing Magazine.

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