Recently, we saw how savvy the Game of Thrones team is when it comes to print ads. It almost makes one forget how the series has carefully built up a reputation for experiential marketing as well.
The frenetically bloody and boob-flecked fantasy show has the good fortune of nearing its third season premiere just when South by Southwest is hitting its stride. What that means for Austin-bound tourists this that week the marketing team brought its A game, with a fleet of pedicabs decked out like the series’ famed iron throne.
Many a man far braver than you or I has lost his head while trying to hold down a seat on that throne; South-by-Southwesters only have to sit on it for a few blocks on the way to a Nick Cave barbecue.
Game of Thrones season three premieres on HBO March 31. Get ready for the new episodes with a recap of season two below.