Considering that the series is built around dudes forgetting stuff, it’s kind of ironic that the new ad for The Hangover III depends so much on its audience’s memory. Specifically, the ad relies on fans remembering the poster for 2011’s Harry Potter and the Deathly Hallows: Part 2. Anyone who does recall that particular image will delight in seeing Harry and Voldemort’s opposing, mutual ice-grilling visages replaced by that of Zach Galifianakis and Ken Jeong. Both ads feature the brief, gravitas-dripping tagline, “It all ends.” The faux-epic poster is made more ironic by the fact that there was never any ongoing conflict between these two Hangover characters, or really anyone else in the series. Ten points from Gryffindor.
collectionsNewslettersInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.