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  • 02.06.13

Underwear-Clad David Beckham Runs After His Bathrobe In New H&M Spot

Guy Ritchie directs Beckham, sans pants.

Underwear-Clad David Beckham Runs After His Bathrobe In New H&M Spot

There really wasn’t much excess narrative necessary given the premise, but director Guy Ritchie does a great job of adding that little bit extra to this new spot for H&M and its go-to gitch pitcher, David Beckham.

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The action-oriented, minute-and-a-half-long short shows a reasonably fit Beckham pursuing his bathrobe through a posh (see what we did there) L.A. neighborhood after it gets caught in the door of a Range Rover. The spot debuts in the wake of the announcement that Beckham is joining the Paris Saint Germain soccer club.

About the author

Teressa Iezzi is the editor of Co.Create. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world.

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