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Pepsi Mocks Coke’s Super Bowl Campaign, Coke Fires Back

Even before kickoff, a clash of rivals.

Long-time Super Bowl adversaries Pepsi and Coca-Cola haven’t kept their jabs confined to official game-day commercial scripts. Today, in the lead-up to Super Bowl XLVII Pepsi–a major presence during the game with a pair of ads and the halftime show featuring Beyonce–poked at Coca-Cola’s own Super Sunday efforts.

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Coke has orchestrated a social-media-driven campaign that allows fans to weigh in on the ending of an epic “Chase” film. In Pepsi’s smart-alecky comeback for Pepsi Next, the brand imagines the actors from Coke’s commercial–showgirls and cowboys and “badlanders” doing everything they can to extract a Pepsi from a vending machine (while a Coke machine sits unused and unloved nearby). The ad was a collaboration between Pepsi and FunnyOrDie (and will be seen online, not during the game).

But Coke hasn’t taken the jab lying down, composing a video rejoinder that insists that its flattered that its rival cares enough to do such a spoof. See the video above.

Hat tip to Adfreak.

About the author

Teressa Iezzi is the editor of Co.Create. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world.

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