Paul Rudd and Seth Rogen Compete for Samsung’s Super Bowl Ad (Within An Ad)

Both comedic performers want to star in the new Samsung spot, but little do they know that another big name is waiting in the wings.

Is this a Samsung ad or the new Judd Apatow movie? If there’s any confusion there, it’s 100% intentional, as the electronics manufacturer’s Super Bowl ad sports appearances from two longtime Apatovian leading men: Paul Rudd and Seth Rogen.


Created by agency 72andSunny and blockbuster director Jon Favreau, the new spot takes a meta turn that finds both comedic performers vying aggressively for the chance to star in an ad that they are currently starring in. After the two go through something of an insult-madrigal in the Samsung lobby, they are sent in to speak to a corporate bigwig played by none other than Bob Odenkirk of Mr. Show and Breaking Bad fame. There’s another high-profile cameo toward the end of the ad, which shall not be spoiled here.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.