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The Etrade Baby Offers Financial And Lifestyle Advice In “Save It”

The baby knows how to party (and save you money).

The Etrade Baby Offers Financial And Lifestyle Advice In “Save It”
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It would hardly be a Super Bowl without the ETrade baby, now would it?


The baby is back in this XLVII spot from Grey New York and he’s got a grown-up message for investors–don’t waste your money on hidden fees. What gives the spot its kick though, is the baby’s demonstration of the many ways you could better spend your fat stack of cash–like baby clubbing, baby polo and baby trips to space.

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About the author

Teressa Iezzi is the editor of Co.Create. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world

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