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Super Bowl XLVII: Audi “Prom (Worth It)”

In Audi’s ad for the Super Bowl, a young man is inspired to great heights of bravery by his father’s car–perhaps to his own peril.

Super Bowl XLVII: Audi “Prom (Worth It)”
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“Bravery” is the key word in Audi’s Super Bowl spot. A young man heading to prom all alone suddenly becomes chock-full of the stuff–perhaps inspired by a 2013 S6 borrowed from Dad–and cruises toward a life-changing moment.


Created by Venables, Bell & Partners, the minute-long ad follows our dateless wonder as he parks inappropriately, struts into the high school gymnasium of destiny, and grabs the prom queen for a kiss. What happens next, you can probably already imagine, but let’s just say it’s a mixed bag.


Set to roots rocker Hanni El Khatib’s “Can’t Win Em All,” the ad features the hashtag #BraveryWins, which Audi will promote through its social media channels, urging fans to share their most brave moments. Audi was the first brand to add a hashtag in its Super Bowl ad. Hopefully, Twitterers will not take this one as an excuse to confess brave crimes they’ve committed, real or imagined.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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