• 01.09.13

Man’s Best Friend Fetches You Back From Depression

Print ads for the animal care group World For All suggest, with gorgeous water-color paintings, trying a canine antidepressant.

Dogs were all the rage in the creative sphere last year, and here’s another good reason why, besides loyalty, playfulness, and the cuddle factor: Dogs are therapeutic.


In a new series of print ads created by Ogilvy & Mather, Mumbai, India, animal care group World For All trumpets the canine capacity to counter dark moods. Each ad features gorgeous, minimalist watercolor paintings that illustrate how a dog might literally save their owners from themselves. The message is not subtle (and some may note that depression doesn’t necessarily equate with suicide), but the tagline (“Dogs cure depression. Adopt one”) does, rightly, suggest that canines can be an antidote to the black dog.

Look through the images in the slide show above.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.