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From The Almost-But-Not-Quite Unbelievable Symbol Of Our Times Department

A bulletproof Disney princess backpack is selling fast.

From The Almost-But-Not-Quite Unbelievable Symbol Of Our Times Department

In the wake of December 14’s nightmare-come-true in Newtown, CT, sales of Amendment II’s bulletproof backpacks have apparently skyrocketed. “Basically, there’s three models,” said a company representative to Mother Jones. “A SwissGear that’s made for teens, and we’ve got an Avengers and a Disney Princess backpack for little kids.”

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About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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