• 12.03.12

Cab To The Future: Nooka Commissions A DeLorean Taxi

Fashion brand Nooka wanted to show off its forward-leaning ethos, so naturally it brought in DeLorean cabs. This is heavy.

It can be tough to get a cab in New York City sometimes, especially during the rain or when you’re running late. If the cab that picked you up happened to be a converted DeLorean, however, the tough part would probably be leaving.


In a new promotion for fashion entity Nooka, art director Mike Lubrano looked back to 1985’s Back to the Future for inspiration. The car that served as a chassis for a time machine in that film and its sequels somehow still looks ahead of its time nearly 30 years later. (Take that, actual taxi of tomorrow!)

Have a better look at the concept-only cab in the slide show above.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.