• 11.19.12

Multi-Purpose HBO Gift DVDs Can Also Be Used For Telling Co-Workers How You Really Feel

A holiday-themed ad for HBO features a man telling his co-workers what he really thinks about them through his choice of DVD box set gifts.

The HBO series Sex & The City once inspired viewers in droves to define themselves as being a Carrie or a Samantha or one of the other leading ladies. (I would’ve probably been a Miranda, for instance, but don’t hold me to it.) Deciding which characters were most representative revealed something about how well people knew the show, and how well the show knew them. A new ad for the premium channel portrays an office Santa handing out DVD sets to co-workers, letting each series’ thematic elements tell the recipient what he thinks of them. (Ho ho ho!)


Created by BBDO New York, the new ad follows an Office Space-like corporate stooge as he makes his way from desk to desk bearing gifts. With a big old grin on his face, the St. Nick surrogate explains why each person’s behavior made him think they might like, say, a certain series that features lots of indiscriminate sex. Perhaps the takeaway is that if a gift is nice enough, people will put up with being insulted in order to claim it.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.