• 11.06.12

Snickers Cautions Against Hunger-Based Voting Mistakes

Candy bar brand reminds you that it’s made with chocolate, peanuts, caramel, nougat, and democracy.

Snickers has assured us over and over that we are simply not ourselves when we’re hungry. Lately, however, the brand has been pretty clever about finding some occasion-specific ways to adapt this message.


Back in September, Snickers unveiled a kinda creepy, but funny Halloween ad that incorporated this message. Now, the brand has launched a print campaign coinciding with the final days of the presidential campaign, urging all candy bar-eaters to vote. Created by BBDO New York the election-season version of the sturdy “You’re Not You When You’re Hungry” tagline urges hungry voters to be sure to get their daily dose of nougat before heading down to the polls. The alternative, as you can see here, could be disastrous for democracy.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.