Uniqlo, the Japanese clothing company that brought affordable cashmere sweaters to the U.S., has joined forces with Bic Camera, an electronics chain, for Bicqlo, a big, new store in Shinjuku, the largest shopping intersection in Tokyo (think Lost in Translation). To celebrate it, Bicqlo has posted a weirdly addictive videogame reminiscent of the ’80s classic Space Invaders.
No Japanese game or ad would be complete without a silly song in Japanese. Bicqlo Invaders does not disappoint. Here’s what it’s saying: “Shinjuku Tokyo’s new landmark, we have created an outrageous store! Bic Camera and Uniqlo, Bic-Bic-Bic Bicqlo Lo-Lo-Lo.” You’re welcome.