• 10.23.12

See GIFs Elevated To Art

Tumblr and SmartWater are sponsoring “Move the Still,” a GIF art exhibition that goes far beyond “Real Housewives of Beverly Hills” GIFs.

As GIFs have continued their steady march toward ubiquity, they’ve become more legitimate tools for expression and even grand artistic statements. Now they will also have the credibility of an exhibition in Miami Art Week.


Moving the Still is a GIF Festival that is currently seeking submissions of the most creative and interesting examples of the medium. Liz Lemon reaction shots from 30 Rock need not apply.

Online art hub Paddle8 is curating the exhibition, which will open during Miami Art Week in December. Together with Chief Council Member Johnny Misheff , Paddle8 has assembled a diverse, cross-industrial Selection Council to select representative GIFS for the exhibition, including musician MIchael Stipe, fashion director Nicola Formichetti, and author James Frey.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.