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  • 10.15.12

Wherever Brad Pitt Goes, There You Are (According to Chanel)

Brad Pitt offers his thoughts on life and also perfume in a $7M campaign for Chanel.

Wherever Brad Pitt Goes, There You Are (According to Chanel)

Words: They sound a whole lot better when Brad Pitt is saying them. At least that’s the philosophy behind Chanel’s highly touted new ad starring the goateed golden boy, and it’s kind of hard to argue. Every word Pitt says in the spot, Chanel’s first-ever to feature a male superstar, has an instantly recognizable honeyed rasp. The bargain-bin spirituality content of these words may or may not have been culled together from outtakes of Jonathan Livingston Seagull, but that is beside the point. (The point is Pitt.)

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The ad was preceded by a series of shorts released last week that teased the shaggy actor’s inquisitive nature with questions such as “What is the mystery?” Now all is revealed: Brad Pitt stands with his hands in his pockets, waxing philosophical straight to the camera for 30 seconds. Chime in with comments below on whether Chanel got their $7M worth.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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