PBS has long encouraged viewers to “Stay Curious.” Now the public broadcaster is using Pinterest as a way for people to stoke and channel their curiosity.
PBS is the latest nonprofit organization to use Pinterest for engaging fans online. Working with New York-based agency Campfire, the venerable TV channel is rolling out its “Curiosity Collections” campaign on the social scrapbooking site. A mix of online influencers from various backgrounds have been tasked with providing material across a host of categories that either relates to PBS programming, or appeals to those interested in it.
The cultural influencers who will be curating these pages include photographer and web designer Aimee Giese for Arts & Entertainment, education blogger Melissa Taylor for Explore, , Learn, and Play, home design blogger Nicole Balch for Food, Home & Hobbies, and Lego Artist Nathan Sawaya.
Fans of the channel and curiosity seekers of all kinds in general are cordially invited to re-pin anything of interest on their own pages. Those who lack Pinterest accounts need not fret, however, because PBS has them covered with a Facebook app, showing off all the pins.