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  • 09.21.12

USA Today Picks Up Stephen Colbert’s Thrown-Down Gauntlet Over New Logo

After Stephen Colbert took a swipe at USA Today’s new logo, the paper swiped right back, putting its SpongeBob where its logo is.

USA Today Picks Up Stephen Colbert’s Thrown-Down Gauntlet Over New Logo

In classic Stephen Colbert fashion, the bespectacled host used the September 19th episode of The Colbert Report to call out USA Today on its new lookspecifically the new logo, a big blue circle.

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“If SpongeBob SquarePants ever chokes on a Dorito at the Pentagon, you won’t read about it in ‘The USA Today,” Colbert said on his show. It turns out he underestimated the newspaper. As you can see by the logo of the September 20th USA Today, any and all news relating to the Pentagon, Doritos, and/or SpongeBob Squarepants is fair game.



About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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