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  • 09.20.12

One Should Not Live Off The Sweat Of Others, Unless That Sweat Is Made Of Skittles

No taboo is safe from Skittles, least of all sweat eating.

One Should Not Live Off The Sweat Of Others, Unless That Sweat Is Made Of Skittles
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In Skittles’ latest trip down the dark rabbit hole of body horror, one man has found the goose that lays golden eggs: a man who sweats Skittles.

Created by DDB Chicago, the ad features a man who looks suspiciously like Abraham Lincoln (so hot right now) absently running on a treadmill while fruit-flavored candy flings off of him. This activity appears to be happening in an office in the 1970s, where an enchanted man catches his caloric bounty in a mug. Now, who’s hungry for Skittles?

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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