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In a new ad touting the, shall we say, snug proportions of Smart Car U.K.’s Fortwo, two skaters perform some slow-motion ollies on a shared board.

Two Skate-Bros, One Board  Star In Smart Car U.K.’s “Fortwo”

BY Joe Berkowitz

Bicycles built for two are for wusses. Two dudes sharing a skateboard, though, is pretty hardcore.

In a new ad for Smart Car, freestyle skaters Kilian Martin and Alfredo Urbon patiently, carefully do some semi-gnarly tricks together on a single skateboard. The ad, promoting Smart Car U.K.’s none-too-roomy Fortwo vehicle, was created by agency Weapon7. It features some long languid shots of the skateboarders that wouldn’t feel out of place in Gus Van Sant’s arty skater movie Paranoid Park, except that, you know, there’s two of them on one board.

Watch the making-of video below.

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ABOUT THE AUTHOR

Joe Berkowitz is an opinion columnist at Fast Company. His latest book, American Cheese: An Indulgent Odyssey Through the Artisan Cheese World, is available from Harper Perennial. More


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