Last week, we reported on the debut of the teaser trailer for the new campaign from milk brand Cravendale featuring the return of cats with thumbs (yes, there’s a lot to absorb there: ads have teaser trailers now and they also have thumb cats).
The film, from Wieden + Kennedy London, is a follow-up to the 2011 viral sensation “Cats with Thumbs,” which expertly leveraged the Internet’s love of cats, animals-are-rising-up paranoia and thumbs to become one of the most watched and awarded web spots of that year.
W+K has built upon the thumb cat premise with this latest campaign in which thumbed mastermind Bertrum Thumbcat and a dark feline army are bent on taking over the milk supply by taking over the minds of milkmen. The minute-long film, directed by Traktor, culminates with perhaps the catch phrase of the year so far: “Not on our watch, pussays!”
The web film ends with a furry-pawed prompt to visit the brand’s social media channels, including Bertrum’s Facebook page which includes an app allowing cats to disguise themselves and join the cause.