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  • 08.30.12

Eggs Over Broadway: Subway Cracks Open Mini-Musical

The latest spot from Subway comes from McKinney, which won the account in public, on the AMC show “The Pitch.”

Eggs Over Broadway: Subway Cracks Open Mini-Musical
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To demonstrate that Subway now carries eggs all day, the sandwich company’s latest ad features one of those eggs carrying a tune.

Yep, a sentient singing egg runs the streets in Subway’s new musical spot, belting out a Broadway-style number that’s rather macabre when you think about it, considering that the egg seems pretty stoked about being eaten. The new ad was created by agency McKinney, won business from Subway earlier this year in an unusual way: on AMC’s advertising industry reality show, The Pitch.

Watch the video below for a clip from the show, wherein the CMO of Subway explains why McKinney won.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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