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  • 08.29.12

More Heartwarming Nexus 7 Advertising

Google’s marketing push for Nexus 7 continues.

More Heartwarming Nexus 7 Advertising

Google flexed a rarely seen marketing muscle on Tuesday turning the sacrosanct white space of its home page over to a prominent ad for the Nexus 7.

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On the heels of that straight-to-the-point maneuver, the company has launched a new Nexus 7 ad that shows the tablet in a warm and fuzzy family scenario. The ad, from agency Mullen San Francisco and director Frederic Planchon features an adorable tot and her mother employing the Nexus 7 in the service of curiosity-fulfillment and fun. The spot is a female counterpoint to an earlier ad for the device that depicted a father and son on a backyard camping trip.

Cute. But only the second-cutest, kid-focused video you’ll see today. This is the first.

About the author

Teressa Iezzi is the editor of Co.Create. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world.

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