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Behold the Fierce Video Game Rivalry Between Paul Rudd and Ray Lewis

“Madden NFL 13” aficionados come in all shapes and sizes, including that of comic actor Paul Rudd and Baltimore Ravens linebacker Ray Lewis, who apparently have an intense ongoing rivalry in the game.

Behold the Fierce Video Game Rivalry Between Paul Rudd and Ray Lewis

An exceptionally popular timesuck, the Madden franchise for PlayStation has inspired many a heated dorm room rivalry over the past decade or so. Apparently, it’s also become a subject of contention between the unlikely duo of Apatow movie mainstay Paul Rudd and Baltimore Ravens linebacker Ray Lewis.

In a new series of ads created by agency Heat San Francisco, the pair alternately smack-talk each other and reminisce over their history together. The rivalry seems to go back a long way; at one point, they discuss the time Rudd was replaced by Judd Hirsch in a Summer Stock production of I’m Not Rapaport that he and Lewis were performing in together as youngsters.

Watch some more entries in the series below.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. He has also written for The Awl, Rolling Stone, McSweeney's, and Salon.

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