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  • 07.10.12

Temptations Treats Cause Unintended Fashion Moment: Cat Boots

In a new ad for Temptations, a brand of treats for cats, an office worker learns just how appreciative his feline friends are of his food choices.

Temptations Treats Cause Unintended Fashion Moment: Cat Boots
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The brand that had kitties hijacking your favorite web sites now presents a feline takeover of lower extremities.

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In the latest ad for Temptations for cats, created by DDB Chicago, an office worker has so ingratiated himself with his cats by feeding them the treats that they refuse to de-cling from his legs, resulting in a new set of cat-boots awaiting ever more treats, and attracting attention.

Previous projects from the brand include the Kitty Hijack app on Facebook, which debuted online earlier this year. When users activate the app, it gives the appearance that the site of their choosing (including photos, words, and background) has been taken over by rogue kittens. Hmm, I wonder where anyone would ever get the idea that cats could take over the Internet?

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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