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Facebook Ads Expected to Top $1.2 Billion This Year

Facebook might just have a billion-dollar ad year ahead of them.

eMarketer released its predictive research focusing on social network advertising spending, and came up with some very impressive numbers for Facebook as well as some very unimpressive numbers for MySpace.

facebook ads

Brand advertisers are making Facebook a core buy. Ad spending is building quickly and the mass audience is one that marketers cannot ignore any longer.

Predictions for 2011 are a bit premature, but eMarketer thinks the curve will get even steeper, with a worldwide take of $1.76 billion. MySpace, in comparison, is down 14% to an estimated $297 million in ad revenue–far less than Facebook’s take, not that that should surprise anyone. This is a major success for Facebook, showing the world that social media can attract a world-class quality and quantity of advertising despite earlier jitters.

Dan Nosowitz, the author of this post, can be followed on Twitter, corresponded with via email, and stalked in Brooklyn (no link for that one–you’ll have to do the legwork yourself).

About the author

Dan Nosowitz is a freelance writer and editor who has written for Popular Science, The Awl, Gizmodo, Fast Company, BuzzFeed, and elsewhere. He holds an undergraduate degree from McGill University and currently lives in Brooklyn, because he has a beard and glasses and that's the law.