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What Marketers Need To Know About HTML5

Digital publishing software company Uberflip’s graphic shows some useful info for marketers looking to incorporate HTML5 in their digital strategy and production flow.

What Marketers Need To Know About HTML5

Though Flash is far from dead, HTML5 has hit its stride with marketers looking to push content on multiple platforms at lower costs, and looking to a browser-based technology with app-like interactivity. Digital publishing software company Uberflip recently released a simple infographic that notes the rise of HTML5 among marketers and outlines some of the basics for those looking at their digital production options.

What was once a sticking point for HTML5– browser compatibility– has become less of an issue as the tech now runs on almost 70% of browsers. Uberflip’s infographic also shows positive trends for HTML5’s future, with nearly 50% of developers using the technology and a projected growth to 80% over the next three years.

See more HTML5 facts and projections in the infographic.

About the author

KC works covers entertainment and pop culture for Fast Company. Previously, KC was part of the Emmy Award-winning team at "Good Morning America" where he was the social media producer.