advertisement
advertisement
  • 06.18.12

Ever Wonder How Honda’s Headlights Got That Way?

Honda is stepping up its sponsorship of Documentaries on UK channel 4 with a series of short ads that match new auto features to documentary stock footage.

Ever Wonder How Honda’s Headlights Got That Way?

In the same way that documentaries dissect their subjects in order to provide a more complete view of the whole, a new series of Honda ads each hone in on a single feature of the auto company’s latest models.

advertisement

As sponsors of Channel 4’s Documentaries, Honda has launched this new TV campaign, created by Wieden + Kennedy London, which links brand and programming together. The tagline “The More We Look, The More We Learn” could be applied to the documentaries themselves, or the ads/”idents” which use footage that looks as though it came from a documentary to illustrate features of several different Honda products.

The campaign also includes a new website developed and created by Collective London, which indulges the kind of curiosity that accompanies an interest in documentaries. On the website, users will find a game that’s played with a series of questions themed ‘How curious are you?’ The site will Channel 4 content throughout the year.

Watch more of the “idents” below.

advertisement

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

More

Video