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  • 05.30.12

New World Puts A New Spin On The Supermarket Commercial

In a recent series of ads, New Zealand supermarket chain New World presents itself as the all-purpose solution to some interesting problems, such as what to do after a (potentially) one-night stand.

New World Puts A New Spin On The Supermarket Commercial
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Supermarket commercials generally aren’t known for being all that exciting. For a form of buisiness that prides itself on freshness, the ads just aren’t very fresh.

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A series of ads created by New Zealand-based agencies Colenso BBDO and .99 for Kiwi supermarket New World injects some imagination into the proceedings for a change. The ads feature New World saving the day on three very different days. In the first one, entitled “Next Day,” a couple who we are lead to believe hit it off the night before decides to spend the day together, powering through the awkwardness while picking up ingredients for a picnic. The ad tells its story through quick cuts, flashbacks, and well chosen bits of archival footage. It also does so without hitting us over the head with what’s on sale this month, a welcome change.

See the other two ads in the series below.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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