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  • 05.29.12

Leeroy Jenkins Embarrasses Himself Anew In Short Film

In a film promoting CFC’s Worldwide Short Film Festival, the classic “Leeroy Jenkins” viral video is re-imagined, but the ending remains the same.

Leeroy Jenkins Embarrasses Himself Anew In Short Film
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One of the Internet’s most transcendent memes, Leeroy Jenkins returns in a new video that transfers the character’s ineptitude from World Of Warcraft to the world of armed robbery.

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The new film was created by agency doug & serge, which recruited director Finn O’Hara to make a short promoting Canadian Film Centre’s Worldwide Short Film Festival. As his subject, O’Hara re-imagined the avatar antihero of the classic viral video “Leeroy Jenkins” (which has over 30 million hits on YouTube), moving out of the world of Warcraft and becoming a flesh-and-blood participant in a modern-day bank heist. Although several elements of the video are changed in the update, one constant is Jenkins’ ridiculous, premature war-cry.

Watch the original Leeroy Jenkins video below.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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