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  • 05.23.12

Karaoke Breathalyzer Stops Drunk Driving While Enabling Your Journey

When you and your sloppy superstar pals go your “Separate Ways,” a new campaign for Bar Aurora & Boteco Ferraz might save your life.

Karaoke Breathalyzer Stops Drunk Driving While Enabling Your Journey
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There is absolutely nothing wrong with performing karaoke, in and of itself. The only problem is that the process of getting in the mood to sing usually involves you swallowing a flotilla of alcoholic fluids first. Then there’s the roar of the crowd (three of your bros), the post-performance high (imagined), and the after-party in your dressing room (didn’t happen). Responsibility, like reality, tends to vanish. But one establishment in Brazil has launched a smart campaign aimed at shaming even the most shameless tipsy crooners into getting home safely.

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Bar Aurora & Boteco Ferraz wanted to draw attention to the fact that the drunkest people in a karaoke scene are often the people onstage. In a campaign created by agency Ogilvy Brazil, they merged the mechanics of a breathalyzer into a functional microphone casing. Then they stepped back and watched the sparks fly.

After patrons finished tearing into karaoke classics like “Billie Jean” and “Bohemian Rhapsody,” they noticed a special score onscreen, rating an aspect of their performance. It was definitely not an aspect they expected to be measured, though: their blood alcohol level. “Thanks for singing with the Microphone Breathalyzer,” an onscreen caption reads. “You are not capable to drive.” Now all they have to do is pre-screen potential singers and weed out those who are too drunk to do “Don’t Stop Believin’.”

Below, have a look at a previous Bar Aurora & Boteco Ferraz stunt cautioning against drunk driving, “The Drunk Valet.”

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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