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Tribord’s Stunning, Wordless World Of Water

“Back to Water,” agency Fred & Farid Paris’s one-minute spot for French surfwear and boardsport brand Tribord, is proof that smart editing can speak louder than words.

Tribord’s Stunning, Wordless World Of Water

Do yourself a favor and experience Tribord’s latest ad from agency Fred & Farid Paris three times: once with just audio and no video; once with just video and no audio; and once altogether, and you’ll get a sense of how brilliant visual and sound editing can convey a story in 60 seconds without using a single word, save for the brand’s logo at the end.

Shot on location in Bali, “Back to Water” places Tribord’s swimwear and surfboards at the forefront while creating a mesmerizing backdrop of waters quietly placid and fiercely roiled with a cacophonous symphony of oceanic sounds.

About the author

KC works on the Co.Create team. Previously, KC was part of the Emmy Award-winning team at "Good Morning America" where he was the social media producer.