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  • 05.22.12

Safestore Brings An Epic Speech And Cinematic Scale To Storage Advertising

They may take him away from his home, but they’ll never take his bear! Just watch agency WCRS’s ad for Safestore and you’ll understand.

Safestore Brings An Epic Speech And Cinematic Scale To Storage Advertising

When it comes to a boy’s love for his stuffed bear, it’s clearly obvious Christopher Robin needs to step up his game.

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On the precipice of being separated by unforgiving circumstance, a brave behooded lad yells through thunder and rain to his one-eared teddy on its way into storage: He promises safety. He promises perilous times. He promises to return.

Created by London-based agency WCRS for storage company Safestore, and directed by Blink’s Dougal Wilson, “I Will Return” has all the elements of the perfect epic movie speech–the triumphantly bracing score, the dramatic setting, the hero facing impossible odds–but channels it in a lighthearted situation that totally works: think William Wallace rallying the Hundred Acre Wood for a quest to find Pooh some honey…seriously, Christopher Robin, ante up.

About the author

KC works covers entertainment and pop culture for Fast Company. Previously, KC was part of the Emmy Award-winning team at "Good Morning America" where he was the social media producer.

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