advertisement
advertisement

Camp Nectar Grows Square Fruit to Make a Point

In a two-year experimental campaign from agency AGE Isobar, the Brazilian juice company created more than 1,000 pieces of fruit shaped in the likeness of their juice boxes.

advertisement
advertisement

“Made with Real Fruit”–that ubiquitous, and often somewhat dubious, claim printed on packages of your favorite snacks and drinks has been taken to a literal level by Brazilian brand Camp Nectar in a new campaign from agency AGE Isobar.

advertisement

To vouch for what’s in the pouch, customized juice box molds were placed around budding fruit, and after two years of experiments, 1,123 oranges, lemons, passion fruits, and guavas took on the intended shape and imprints–right down to the straw and carton flaps. As part of the campaign, Camp Nectar took to supermarkets and fairs to herald their all-natural juices, and, of course, show off their botanically impressive feat of manipulating Sapindales.

See how the campaign came together, and get “Old MacDonald Had a Farm” irrevocably lodged in your head, below.

advertisement

About the author

KC covers entertainment and pop culture for Fast Company. Previously, KC was part of the Emmy Award-winning team at "Good Morning America," where he was the social media producer.

More