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MTV Brazil’s Musical Solution For Expired Plastic

Whoever said MTV doesn’t care about the music? Agency Loducca Brazil creates a hands-on poster musicians (and the environmentally conscious) are sure to love.

MTV Brazil’s Musical Solution For Expired Plastic

For guitarists short on picks but long on expired credit cards, listen up–for the less musically inclined, listen up too because this is still pretty cool.

Agency Loducca Brazil has created a poster that converts plastic cards you were probably just going to toss or shred into new guitar picks. The MTV Green Picks Recycle Machine has been installed in bars, nightclubs, and various spots across São Paulo, and from the looks on those hip young faces in the spot below, upcycling plastic into picks has never been more in.

About the author

KC works on the Co.Create team. Previously, KC was part of the Emmy Award-winning team at "Good Morning America" where he was the social media producer.



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