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  • 04.26.12

Keith Schofield Leads Us On A Journey Of Self-Discovery And Dancing In Electric Guest’s New Video

L.A. duo Electric Guest’s video for “This Head I Hold” is a story of choices, self-discovery, and conquering the demon of doubt. And dancing…lots of really special dancing.

Keith Schofield Leads Us On A Journey Of Self-Discovery And Dancing In Electric Guest’s New Video

Pull up a chair to the saddest audition for God knows what to ever grace a high school gym. Electric Guest’s clip for “This Head I Hold,” the lead single from their Danger Mouse-produced album “Mondo,” has frontman Asa Taccone sweating unnecessary bullets side stage while a cavalcade of talentless talents breakdance, wield sai, and sashay stiffly for three very patient judges. Taccone is obviously about to rip it something fierce, right? This is just a classic case of saving the best for last, right? Cut to a wicked case of nerves proving too much for Taccone as he makes a mad dash out of the building and into the desert where a touching vision quest shows him the right (or wrong?) path to follow.

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Directed by Keith Schofield, “The Head I Hold” showcases some clever editing centered around Taccone’s journey to tripping the light fantastic–but at what cost?

About the author

KC works covers entertainment and pop culture for Fast Company. Previously, KC was part of the Emmy Award-winning team at "Good Morning America" where he was the social media producer.

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