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Opening Ceremony Throws Everything You Know About Godard Down a Staircase

Boutique shop Opening Ceremony promotes its spring/summer collection with a pratfall-heavy tribute to legendary French director Jean-Luc Godard.

Opening Ceremony Throws Everything You Know About Godard Down a Staircase

It’s La Nouvelle Vague meets haute couture.

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In a promotion for its spring/summer collection, style-setting retailer Opening Ceremony has tapped directing collective AB/CD/CD to create a series of short tributes to the face of New Wave cinema, Jean-Luc Godard. The Partizan directors made three shorts that embody the spirit of Godard, but embellish some of the less realistic elements in his films.

Watch “Le Mépris” above, and another of the videos in the series below.

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