• 04.05.12

Hertz Gets Graphic With New Poster Campaign

Hertz summons images of retro travel posters with its new campaign.

Hertz has launched a series of eye-catching posters, an extension of the brand’s “Traveling At The Speed of Hertz” campaign.


The print ads, by DDB New York and illustrator Chris Gray, take a gorgeous, graphic approach to showcasing the down-to-earth offerings of the car rental palace, like kiosks and no waiting for receipts.

The campaign includes a series of spots co-directed by Gray and Grant Orchard, that, like earlier executions, are narrated by Owen Wilson. See the print ads in the slide show above.

About the author

Teressa Iezzi is the editor of Co.Create. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world.