A “cat person”: The phrase alone has the power to evoke images of floral printed muumuus covered in shed fur and a living room adorned with framed needlepoints of cats not even in one’s possession. Suffice it to say, being labeled as a cat person carries a less than favorable association than, say, being a dog person–and Purina wants that to change. In a new ad, cat owners dispel stereotypes and preconceived notions, speaking candidly to the camera and explaining that they’re not crazy, they just love their cats–a lot.
A 60-second version of the ad aired during the Academy of Country Music Awards show with the #catperson hashtag inviting fans of the feline persuasion to take to Twitter and profess to the world why they’re a cat person–their tweets being streamed the next day on two billboards in Times Square. If 60 seconds of pure cat lovin’ just isn’t enough for you, there exists a two-minute version of the ad below.