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  • 04.03.12

Raunchy Teddy Bear Comedy “Ted” Uses Facebook Timeline To Bring Foul, Furry Character To Life

The creator of Family Guy makes his live-action debut this summer with a hard-R-rated comedy about a foulmouthed teddy bear. To help get the word out, 20th Century Fox has given the little guy a timeline on Facebook.

Raunchy Teddy Bear Comedy “Ted” Uses Facebook Timeline To Bring Foul, Furry Character To Life

Anyone interested in Family Guy creator Seth MacFarlane’s first live-action flick could go to 20th Century Fox’s obligatory website. There’s another, better option, though. In a marketing move we’re bound to be seeing a lot more of, Ted‘s Facebook home doubles as a personal page for the titular character, and it has a timeline that goes all the way back to the mid-1980s.

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Ted stars Mark Wahlberg and Mila Kunis as a couple whose relationship is threatened by Wahlberg’s foulmouthed, bong-ripping teddy bear, who is alive because of some as-yet-unexplained miracle. Ted’s Facebook timeline tells us some other things we might want to know about him besides his origins. The present-day section, for instance, gives users a glimpse at what the furry mischief-maker is currently like.

Scrolling down a bit further, some clues shed light into whether Ted’s attitude has evolved at all over the course of his formative years. (It appears to have not.)

There’s even an in-joke about 1991-era movie marketing that helps hammer home the differences in how movies are sold today. (With more content.)

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If you want to pick up even more of what Ted is throwing down, watch the red-band trailer below in all of its raunchy glory.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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