advertisement
advertisement
  • 03.15.12

United Arrows Invites You On A Trench Trip In New Campaign

Gia Coppola directs “Trench Trip,” a cinematic take on bringing a lookbook to life.

United Arrows Invites You On A Trench Trip In New Campaign

There you are, stuck closing up shop late at night when the world’s most adorable stalker flirts her way into your heart with an ethereal cover of “Dream Lover” and chic outfits. So goes the premise of Trench Trip, a two-minute short from Japanese clothing brand United Arrows that serves as a live-action lookbook starring model/actress Kiko Mizuhara toying and teasing with a United Arrows employee (fellow model Shuntaro Yanagi) until the quintessential slow saunter down a flight of stairs–in a trench coat, no less–brings the two lovers together in a swoon-worthy embrace.

advertisement

Directed by Gia Coppola, granddaughter of the legendary Francis Ford Coppola, Trench Trip’s whimsical campaign also includes a dedicated microsite featuring behind-the-scenes interviews and a closer look at the five ensembles Mizuhara coyly flits about wearing. Sure, transforming lookbooks into short films is hardly a novel concept. But United Arrows’ cinematic treatment of the campaign–with a gorgeous movie poster and treating each outfit like a cast member in the credits–is certainly a noteworthy approach fashionistas and film lovers can both appreciate.

About the author

KC covers entertainment and pop culture for Fast Company. Previously, KC was part of the Emmy Award-winning team at "Good Morning America" where he was the social media producer.

More

Video