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Drinking Diet Coke To Make Movies To Drink Diet Coke To

Diet Coke’s Academy Awards ad pays special tribute to the silver screen by showing the role this beverage plays in every step of filmmaking.

Drinking Diet Coke To Make Movies To Drink Diet Coke To
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Almost everybody has a creative crutch–something to keep the brainwaves flowing in the middle of a big project. In a new ad from Wieden + Kennedy which premiered during Sunday night’s Academy Awards ceremony, Diet Coke appoints itself as the (other) creative juice that powers all things cinematic.

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Over a restrained, piano-lead version of “Hooray for Hollywood” (Oscar’s unofficial theme song), we open on a laptop-toting screenwriter pausing from his masterpiece to sip his preferred beverage. Next, an actor is flipping through a finished script while soothing those pre-audition nerves with gulps of phosphoric acid and aspartame. Eventually almost every shade of crew member, from stuntman to storyboard artist, is identified as a Diet Coke connoisseur, until eventually we see the end user enjoying the final product in a movie theater, with a certain soft drink at her side.

Of course, the cyclical nature of this shared indulgence couldn’t help but remind Co.Create of a certain controversial album title.

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