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Ren Skincare’s Adult-Only Web Spot

The U.K. skincare brand known for natural ingredients goes NSFW natural in this unusual web film.

Ren Skincare’s Adult-Only Web Spot

Ren, the brand known for its delicious rose petal-scented shower gel and other au naturel beauty products, is now known for an unusual and eye-catching approach to marketing.

The brand recently released a two-minute web film that “celebrates beautiful clean healthy skin.” And lots of it.

The video features some lovingly lensed lovin’ in a Swedish lake and takes a sort of easygoing, explicit but non porn-y approach to the whole business you don’t see everyday in advertising, or indeed anywhere in guns-not-nipples-please North American culture.

The spot was created by agency Dare and directed by Gorgeous’ Vince Squibb.

About the author

Teressa Iezzi is the editor of Co.Create. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world.



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