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  • 02.23.12

Converse Releases New Gorillaz Track

Albarn, Murphy and 3000 team up for latest “Three Artists. One Song” collaboration.

Converse Releases New Gorillaz Track

In the latest installment of the brand’s “Three Artists. One Song” initiative, Converse is offering a free download of a new Gorillaz song called “DoYaThing.”

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Per the campaign’s collaborative framework, the track was a cocreation of Gorillaz’ Damon Albarn, James Murphy of LCD Soundsystem, and Andre 3000 of Outkast. The track came out of an initial project which had Gorillaz member and artist/animator Jamie Hewlett designing a Gorillaz-themed shoe line.

Converse has been a consistent presence in the music space for the last several years; past “Three Artists. One Song” collaborations have included Kid Cudi, Soulja Boy, and Santogold.

The track is reportedly a teaser for a 12-minute version that will appear on the Gorillaz website soon and fans can expect a classic Gorillaz video for the song on February 29.

About the author

Teressa Iezzi is the editor of Co.Create. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world.

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