In 2008, Sal Khan had a bright future making millions as a hedge fund manager. He gave it up to produce low-budget math films on YouTube for free. Fortunately, hidden among his millions of loyal students, were the wealthiest of educational philanthropists, Bill Gates and the Khan Academy, the YouTube open-course series, began as verbal contract with a 7th-grade girl. His younger cousin, Nadia, was struggling in math class and had agreed to sit in on remote tutoring sessions. After she skyrocketed a few grade levels in ability, more family and friends wanted in on the action, eventually forcing Khan to record the lectures online. Since YouTube encouraged universal access, Khan thought “Why not?,” and made the lectures public, on the off chance someone beyond his immediate friends and family would ever take an interest in his mathematics lectures. The result was shocking, and the audience exploded. “Random people started watching it, and I started getting good feedback,” Khan tells Fast Company. “People said, ‘Hey, I got an A on my algebra exam because of that video’ or ‘I’m not going to drop out of this high school because of this video,’ or ‘I’m retiring from the military and those videos are the only thing that makes me confident to go back and take College Algebra.”
The Success Factor and Company Growth
To his amazement, the videos were far more popular than his dedicated tutoring sessions. The “first feedback my cousins gave was that they preferred me on YouTube than in person.” Khan’s explanation, which is now the driving philosophy of the Academy, is that the one-size-fits-all lecture approach suffocates students, who learn at different rates and are often embarrassed to ask questions. At home, students can review basic material, repeat lessons, or skip ahead–all without the judging eyes of frustrated peers.Five years and dozens of lessons later, the YouTube series was reaching tens of thousands of views a day. “It was becoming kind of obvious at this point that this was maybe a bigger deal than what I was doing at my day job.” So, with the approval of his loving wife, Khan quit a multi-million-dollar career with no plans as to how he would support his new family. “Hopefully people would realize the value that’s being created here,” recalls, Khan. “I took the most naïve approached to starting a nonprofit possible: I literally just kept making videos.” Teetering on near desperation, Kahn got a text from his first donor, Ann Doerr, telling him that Bill Gates was talking about the Academy at the prestigious Aspen Ideas Festival–and that Gates used the lessons with his own children! Now, with cash injections from Google and Gates, the Khan Academy is rapidly expanding its offerings, polishing up the user interface and interactive software, and looking to reach a whole new audience.
What inspires a financial trader to give up millions for education? “I wanted to optimize my life for happiness and satisfaction.” So, he projected a “mental simulation” of himself at 80 years old, looking back at two scenarios: himself as billionaire or himself as creator of an educational institution. “I don’t think I’m like Gandhi, or anything,” says Khan. “If anyone really did that simulation in their brain, I think its pretty clear that they’d prefer the latter.” This decision might have been easier for Khan, since, unlike some who enter Wall Street, his decision to become a hedge fund manager was simple fascination with how math and psychology can predict human behavior. Even during his manager days, he looked forward to tutoring his family immediately after work. Had piles of cash and gold-plated shower curtains been the primary driving force, it’s safe to say the Academy never would have existed.
Changes to the System
How would he change education? By turning it upside down. First, he says, we should “decouple credentialing from learning.” Instead of handing out degrees, standardized assessments would be the measure of employee competence. Anyone could learn at their own pace in their own way: in an internship, as an entrepreneur, or at home on the Internet. Then, everyone, no matter how they were educated, would be equal before the evaluation. Additionally, he thinks the assessment could be more meaningful than whatever abilities a college degree actually signals to employers. Second, lectures would become homework and teacher tutoring would occur during class time. In traditional classrooms “despite the fact that you have 30 humans in the room, it’s a very unhuman experience.” Some of Khan’s devoted following of teachers are already substituting his lectures for their own, and assigning the videos as homework. It saves them time and allows more personalized education during school hours.
As thousands of college students graduate with no hope for employment, and the United States continues to lag behind others in math and science, citizens will be seeking some type of change. Perhaps Khan’s proposals are as likely as any.
[Image courtesy of Khan Academy]