• 02.21.12

Gainomax Ads Spread Awareness Of Flatulent Cartoon Angels

More WTF than NSFW, the latest campaign from the exercise recovery drink peers inside the strange world of a monkey’s thoughts, for some reason.

Poet laureate Gwen Stefani would probably have only one thing to say about Gainomax’s new ad campaign: this sh*t is bananas.


The new campaign, created by Saatchi & Saatchi, Stockholm, Sweden, is a festival of random weirdness. We open with a cartoon monkey announcing that what we are about to see is something he thinks about a lot. Apparently, this monkey devotes a significant amount of cognitive function to chubby, mustachioed angels who traverse the heavens powered by their own flatulence. Next we see something that the monkey doesn’t think about: Gainomax, the Swedish exercise recovery drink. The tagline? “Drink Gainomax after working out. It’s much better than a banana.”

Gainomax has a history of using monkeys in its ads, always trying to dissuade humans from eating bananas post exercise.

See even more of what monkeys think about in the clips below.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.