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  • 02.15.12

Multi-Tasking Surgeon Has Travel On The Brain In New Ad For Kayak

In the latest ad for Kayak, a busy brain surgeon has a highly unorthodox method for planning his vacation while on the clock.

Multi-Tasking Surgeon Has Travel On The Brain In New Ad For Kayak
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As if going under the knife wasn’t scary enough already.

Malpractice attorneys will no doubt be shielding their eyes from the latest ad for travel-planning website Kayak. In it, a surgeon in the middle of a brain operation has placed a laptop on the patient’s midsection, so that he can tweak the man’s cerebellum with surgical wizardry and puppeteer his hands to use the computer. Anything to save time! After the attending nurse points out that this bit of multitasking is unethical, the surgeon retorts, “My hours are unethical.”

The spot was created by New York-based agency Barton F. Graf 9000, whose founder and chief creative officer Gerry Graf recently delivered a Co.Create Master Class on making mind-bending ads such as this one.

Watch previous Kayak ads below.

“Bright Man”

“Frank”

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“Five-Man Search”

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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