advertisement
advertisement
  • 1 minute Read

Kermit The Frog Gets One-Upped By Pepe The King Prawn

In this ad for a giveaway by U.K. milk brand Cravendale, Pepe is unimpressed with Kermit’s backpack… for a good reason.

Kermit The Frog Gets One-Upped By Pepe The King Prawn
advertisement

First of all, he’s not a shrimp–he’s a king prawn, okay?

Pepe the King Prawn, whose full name is Pepino Rodrigo Serrano Gonzales, appears to have Kermit the Frog beat in this ad promoting the U.K. release of The Muppets. In the brief but impactful clip, Kermit is showing off the spiffy new backpack of his likeness that he received via a promotion from U.K. milk brand Cravendale, but Pepe has got something better. The spot was created by Wieden + Kennedy London.

Although this is the first Cravendale ad involving muppets, the brand’s had some luck with small animals before. The below cat-centric clip has been viewed over 5 million times.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

More

Video